How to Check if Your Copywriter is Worth It
If you'd like to generate an income online, you're going to have to have a web site. If you would like that website to be profitable, it needs to be written extremely well. Unless you are already a copywriter yourself, it's in your best interest to engage the services of someone who is qualified to create the text for your web site. An experienced copywriter will rake in a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Evidently, however, not every copywriter is the same as the next one. Some of them are really talented. Some dream of having talent but are just trying to make a few bucks because they've heard that online copywriting is simple. The following are a few ways to help you tell the good from the bad.
Does the writer have his or her own site? Any copywriter who wants to compose web copy must have a website that contains their writing bio, a resume, a few samples and anything else they want to share. If the copywriter doesn't have his or her own website, how will they help you build yours? Pay close attention to the copy on the writer's site. If it is full of typos and grammar errors this is a bad sign.
How well do you react to the copy on the copywriter's web site? This is more involved than simply noticing grammar and spelling errors. Does the site copy cause an emotional response as you are reading it? Does it cause you to warm up to him or her? Does it make you want to follow up and discover more about the writer? Does the website copy make you want to jump to hire dig this them right away? Does the copy make you feel like you should click away? Does the website copy push you to be angry? These are all crucial reactions and you need to listen to them.
Perform a little more research on the writer. Try searching for reviews on forums and independent web sites. It's very likely that the only reviews you will find on the writer's site are going to be good. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews and testimonials deserve special attention. You must also request the copywriter for a few references. See to it that you follow up and genuinely get a hold of those references so that you can ask for an honest opinion from them.
Make sure you spend some time reading through the samples supplied by the writer. Ask for a few more samples than can be read on the writer's website. This is especially vital if the copywriter is touting himself or herself an expert in a niche. When the writing reads like it was copied from Wikipedia or is especially vague, you need to find a different writer.
There are many different ways to find out if a copywriter is worth spending your money. It is essential to do your homework and look beyond the writer for information as to his/her reputation and character.